DEARBORN, Mich., June 25 /PRNewswire-FirstCall/ --
A simpler time when driving was harder
The air conditioner is a windshield that folds down. There are three
foot pedals, none of which are the gas. Instead, the accelerator is the
lever on the side of the steering column where the turning signal would be
- if there were a turning signal. Braking is a precarious art that involves
finding the middle or neutral position between low and high gear so the
right-hand brake pedal can be depressed without stalling the car. Oh, and
the ignition is a crank that requires plenty of elbow grease. The Ford
Model T - a triumph of simplicity in form and function in its day - is
actually quite a challenge to drive for today's motorists. As Ford
celebrates the 100-year anniversary of the Model T this year, hundreds of
enthusiasts are taking their vintage Model T's on the road and remembering
a simpler time when driving was harder. For more information, contact
Marisa Bradley at mbradl31@ford.com or 313-845-3971 or click on:
http://media.ford.com/article_display.cfm?article_id=28516
Ford and Toby Keith keep on truckin'
Relationships between consumer products and celebrity spokespeople tend
to come and go in today's fast-paced marketing world. A few are authentic
and effective enough to stand the test of time. The partnership between
country music star Toby Keith and Ford Trucks began in 2002 and has
flourished through numerous albums, concert tours and music videos. As
Keith kicks off his new tour -- "Biggest and Baddest" -- in Birmingham,
Ala., this week, Ford is the presenting sponsor. And the collaboration
doesn't stop there. The show opens with a theatrical video produced by Ford
that features Keith and F-Series trucks. The integration continues
throughout the concert, with Ford Trucks -- and/or parts of them --
appearing on stage with Keith. Last year, a Super Duty grille formed the
front of a drum riser throughout the entire show. The plan for this year is
top secret, but it will be impossible to miss the new 2009 Ford F-150
during Keith's show. For more information, contact Becky Sanch at
bsanch@ford.com or 313-594-4410 or click on:
http://media.ford.com/article_display.cfm?article_id=28485&make_id=trust
A Hollywood beginning for the Lincoln MKS
A traditional commercial just isn't enough to convey the essence of the
new Lincoln MKS, a luxury flagship sedan debuting this summer. Taking a
significant leap from the traditional 30- and 60-second broadcast
advertising model, Lincoln this week launched a three-minute movie
featuring the all-new 2009 Lincoln MKS. Shot on location in Hollywood
Hills, MadCrazyLove is a three-minute commercial, with accompanying 30- and
15-second spots, that introduces the newest member of the Lincoln family -
the 2009 Lincoln MKS - against the backdrop of a fun, romantic story.
Sultry, soft sounds from the legendary Marvin Gaye, a dark, dusky evening,
the smooth ride and distinct styling of the MKS set the mood for a story
with as many twists and turns as Mulholland Drive. The new spot made its
television debut Tuesday during the Black Entertainment Television Awards
pre-show. Following the show, the movie was posted live online at
http://www.lincoln.com and http://www.lincolnlounge.com . For more information, contact
Mark Schirmer at mschirmer@ford.com and (313) 390-8647 or click on:
http://media.ford.com/products/press_article_display.cfm?article_id=28508&v
ehi cle_id=1678&make_id=93&CFID=451915&CFTOKEN=64896464 (Due to length of
the URL please copy and paste into your browser)
Students, grab your wrenches
The sight of 50 Ford Focuses parked in front of Ford's World
Headquarters, each with the same undiagnosed problem, would normally be a
cause for concern. This week, it merely meant the stage was set for a
special competition among high schools students. More than 8,000 auto tech
students vied for a spot in this year's finals. Fifty two-person teams
representing high school automotive technology programs from across the
country raced against the clock and each other to diagnose and repair
identically "bugged" 2008 Ford Focuses. The winning duo earned the title of
Best Student Auto Tech Team in the nation, plus scholarships and the
opportunity to work for a week as honorary pit crew members for the
renowned Roush Fenway Racing Team. For more information, contact Marisa
Bradley at mbradl31@ford.com or 313-845-3971 or click on:
http://media.ford.com/article_display.cfm?article_id=28509
Cast your vote, raise money for diabetes research
Ford Customer Service Division put the challenge out to the Juvenile
Diabetes Research Foundation (JDRF) kids to come up with the design that
will appear on the Motorcraft/Quick Lane/Custom Accessories Shelby Mustang
Funny Car, driven by Bob Tasca III, at the NHRA U.S. Nationals later this
summer. The designs are in and the voting is underway. Visit
http://www.jdrf.org/ford now through July 31 to vote for your favorite design by
making a monetary donation to JDRF. The top five donation-earning designs
will then be narrowed down to one, which will be featured on Tasca's Shelby
Mustang Funny Car during the U.S. Nationals in Indianapolis Aug. 29 - Sept.
1. For more information, contact Alexis Kinch at akinch@pcgcampbell.com or
313-203-7103 or click on:
http://media.ford.com/article_display.cfm?article_id=28517
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